The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

Buc-ee's is suing yet another small gas station over trademark infringement. It's the latest in a series of suits around ...

The home of the Texas Tech football team ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field sponsorship ...

The home of the Texas Tech football team has undergone a ... been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing.

The Ohio State Buckeyes and Notre Dame Fighting Irish square off at Mercedes-Benz Stadium in Atlanta for the College Football ...

Ohio State is the lowest seed that reached the College Football Playoff semifinals, However, the Buckeyes have the best odds at taking the 2024 College Football National Championship at sportsbooks ...

The College Football Playoff National Championship is almost here, featuring a showdown between two of the most storied ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... a firm that specializes in college and professional sports ...

One last time to wear that Razorbacks logo on the side of their helmets and the state of Arkansas across their chest. Whether someone is playing high school, college ... and I know Texas Tech's ...

The Texas Longhorns ... with the readily identifiable helmet with the Longhorn logo (since 1961!) deserve a spot on the list of best college football uniforms. Of course now, the Longhorns ...