Discover the types of consumer goods, including durable, nondurable, and services, along with examples like clothing and food, enhancing your understanding of retail products.

Sinch reports that by 2026, retail trends will center on AI-driven interactions, conversational messaging, and secure ...

Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and ...

The way consumers view wellness is shifting, reshaping purchasing decisions across all age groups, and challenging brands and retailers, like c-stores, to adapt their strategies. These are findings ...

The research, conducted at Georgetown University Medical Center, found that “shifting levels of a brain protein called KCC2 can reshape the way cues become linked with rewards, sometimes making habits ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

Earlier this year, an international marketing event in downtown San Francisco drew a diverse audience of professionals from across tech, media, and branding. Among the featured sessions was a ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Consumer sentiment readings have declined this year amid concerns about tariffs, labor market conditions, and policy uncertainty. Consumer behavior tells a different and far more encouraging story, ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

6 Social Media Trends Defining Gen Z’s Shopping Behavior The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and ...

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing. But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior. Whether people are typing into Google ...