As social media continues to shape brand visibility and consumer trust, Indian users are increasingly turning to SMM panel to ...
At the ETBrandEquity Media and Entertainment Summit 2026, Tata Play MD and CEO Harit Nagpal said the decline in pay TV has not translated into growth for paid OTT platforms, with both under pressure ...
Guiding your customers to change means understanding the why behind what people buy from you—and then bringing together the ...
Netcore Agentic Predictions 2026 is a data-driven thought-leadership report designed for CMOs, CXOs, and growth leaders navigating the shift from AI-assisted marketing to agent-led execution. The ...
Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.