Abstract: This study explores the impact of TikTok Shop live streaming on the purchase decision-making processes of Generation Z consumers. Using the Theory of Planned Behavior (TPB) and the ...
MYRTLE BEACH, SC, October 20, 2025 (EZ Newswire) -- Research from TravelBoom Hotel Marketing, opens new tab, the leading data-driven hotel marketing agency dedicated to driving direct bookings, ...
1 Department of Agricultural Extension and Education, School of Agriculture, Shiraz University, Shiraz, Iran 2 Persian Gulf Research Institute, Persian Gulf University, Bushehr, Iran The main aim of ...
1 Faculty of Management Studies, University of Delhi, New Delhi, India 2 School of Management and Entrepreneurship, Indian Institute of Technology Jodhpur, Jodhpur, Rajasthan, India The application of ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...
This article explores how social media marketing influences customer decision making in the modern digital environment in Ivory Coast. The study followed a qualitative route, using electronic or ...
Pick up almost any mainstream beauty product off the shelf and you can find out if it’s ‘good’ or ‘bad’ with just a scan of the bar code. First launched in France in 2017, and now available in 12 ...
Business and Community March 26, 2025 By Jessica Soria Jessica Soria, UNLV Lee Business School, jessica.soria@unlv.edu Business and Community March 26, 2025 By Jessica Soria Jessica Soria, UNLV Lee ...
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