Wieden+Kennedy London has taken this non-traditional approach, commissioning nine London-based artists and makers to create ...
Hello there, and welcome back to Agency Brief. This week, we take a look at Colle McVoy’s new No. 2 and Publicis Groupe’s ...
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...
Super Bowl 59 is almost here, and with ad slots going for upwards of $7m, brands are pulling out all the stops to deliver ...
Advertising agency BBH Singapore has appointed Stéphane Missier (pictured) as chief strategy officer. He replaces Chris Chalk, who left the agency in December last year.
Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.
OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...
Stellantis announced its return to the Super Bowl advertising stage with two commercials for its Ram and Jeep brands.
The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...
While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...
Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.