Kelly Cook got married in a $19 dress from a Macy’s clearance rack. She and her husband, Damon, had $100 in their checking ...

King of Prussia-based David’s Bridal is launching a wholesale division with designer gowns and boutique-focused services.

CEO Kelly Cook speaks to WWD about their partnership with Kynah to bring South Asian wedding wear into an accessible price ...

King of Prussia-based David’s Bridal is reinventing itself with AI, new services and a broader wedding strategy.

Breaking Bridal’ reflects how we’re evolving David’s Bridal into a content-driven, culture-focused ecosystem, not just a ...

Bride-to-be Crista Detellis was "devastated" when the sentimental family heirlooms she planned to wear on her wedding day ...

Vera Wang, a designer synonymous with wedding dresses, and David’s Bridal have expanded their relationship, with the vertically integrated retailer taking the full reins of both production and retail ...

CEO Kelly Cook speaks to WWD about their partnership with Kynah to bring South Asian wedding wear into an accessible price ...

David's Bridal, the 75-year-old company serving budget-conscious brides and wedding parties, is courting the "affordable luxury" market. The go-to store for brides on a budget has launched a ...

While the original dress has not been recovered, the bride-to-be says the support she’s received since is the next best thing ...

When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October, it was responding to a growing customer demand from its business. Discounts were the top ...