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Berry Cherry Cheers: Strawberry Rum Cocktail
Try this berry cherry cocktail recipe using fresh seasonal strawberries. This strawberry rum cocktail is best enjoyed ice ...
Captain Morgan and T-Pain are transforming Bourbon Street into ‘Rum Street’
Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit The post ...
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Captain Morgan Changes Bourbon Street To 'Rum Street' For Super Bowl Effort
In other activations, the NFL's official spiced rum partner will host a live concert at Rums Street Headquarters (on Bourbon ...
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T-Pain and Captain Morgan are Renaming New Orleans’ Iconic Bourbon Street for Super Bowl Weekend
Captain Morgan announced on Thursday that the rum brand and singer, T-Pain, are renaming New Orleans' celebrated Bourbon ...
CAPTAIN MORGAN & T-PAIN SET SAIL IN THE BIG EASY FOR THE BIG GAME, TRANSFORMING BOURBON STREET INTO 'RUM STREET' FOR SUPER BOWL LIX
When you think of New Orleans, you think Bourbon Street — renowned the the world over for its enduring one-of-a-kind spirit, electric energy, and of course, legendary cocktails. Bourbon Street's most ...
To imitate or innovate: flavour development in non-alcoholic spirits
The category is made up of an array of brand extensions, category replicas and non-mimic brands, but what does it take to get the flavour right?