Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.

(Image/Reuters) FMCG major Hindustan Unilever is understood to be in talks to acquire direct-to-consumer beauty startup Minimalist in a deal valued at about Rs 3,000 crore or $350 million.

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Hindustan Unilever (HUL) is in advanced talks to acquire direct-to-consumer (D2C) skincare brand Minimalist at a valuation of Rs 3,000 crore, according to a source in the know. The brand that came ...