I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

Christian McCaffrey was 20 years old when he got drafted in the NFL. Luckily, the 49ers star told E! News, he had help ...

E.l.f. Beauty said its acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the company's net ...

E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

OAKLAND, Calif. (AP) — OAKLAND, Calif. (AP) — E.l.f. Beauty Inc. (ELF) on Wednesday reported fiscal third-quarter earnings of ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

Master "Hogwarts Legacy" with essential tips, secret locations, spell upgrades, and exploration guides to conquer combat and ...

The "Folded" artist took home two Grammy awards last night in a makeup look that was timeless, soulful, and trending on the ...

From 14-hour lines for Rhode to dominance at Dollar General, e.l.f. Beauty says its "pipeline" is stronger than analysts ...