E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s ...

Melissa McCarthy stars as "Melisa" in e.l.f. Cosmetics' Super Bowl ad, inspired by a telenovela. Here, she tells PEOPLE that she sees the ad spot as a "love letter" to the Latinx community.

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

The "Folded" artist took home two Grammy awards last night in a makeup look that was timeless, soulful, and trending on the red carpet.

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

Pro MUA Carolina Gonzalez works with Sabrina Carpenter, Alessandra Ambrosio, and Ashley Park. Now, you can learn her tips and ...

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a natural, fresh-faced look using only ELF and one must-have product from ...

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

OAKLAND, Calif. - e.l.f. Beauty (NYSE:ELF) announced Thursday the launch of Glow Up!, a makeup game and immersive beauty experience on Roblox (NYSE:RBLX) designed for players 13 and older. The beauty ...

WSJ. Magazine’s annual Innovators issue recognizes groundbreaking talents from a range of disciplines. Hailey Bieber is this year’s beauty innovator. Check back for more cover stars through October.

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...