From 14-hour lines for Rhode to dominance at Dollar General, e.l.f. Beauty says its "pipeline" is stronger than analysts ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

E.l.f. Beauty said its acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the company's net ...

OAKLAND, Calif. (AP) — OAKLAND, Calif. (AP) — E.l.f. Beauty Inc. (ELF) on Wednesday reported fiscal third-quarter earnings of ...

E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

Melissa McCarthy stars as "Melisa" in e.l.f. Cosmetics' Super Bowl ad, inspired by a telenovela. Here, she tells PEOPLE that she sees the ad spot as a "love letter" to the Latinx community.

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

The "Folded" artist took home two Grammy awards last night in a makeup look that was timeless, soulful, and trending on the ...

Deep skin tones: Warm-toned shades like copper, gold, terracotta, or olive green.

“Blurred lips offer a new approach to wearing your favorite lip shades,” says Guinn. It’s when you use a subtle color at the ...

H &M and e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announce a collaboration on an unexpected new eau de parfum collection that marks a series of beauty firsts for both brands.

The beauty brand will launch a trio of scents with the fashion retailer, inspired by hero make-up products such as Power Grip primer, on 29 January, marking a first for both businesses e.l.f.