This study examined the impact of four innovation process types—organizational, product, process, and marketing—on the market share of universal banking services in Ghana. Data were collected from 100 ...

We've all seen the marketing message "handmade with love." It's designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

Shanghai unveiled a series of consumption promotion events on Wednesday as part of the initiative launched by the Ministry of ...

Expanding your product promotion efforts to global markets can be exciting yet challenging. Cultural nuances, logistical ...