To help you get started, we spoke to the coolest celebrity makeup artists about the everyday makeup looks they keep in their ...

For PureWow’s 15th anniversary, we’re reflecting on the top 2010 trends worth a comeback, from moto jackets to twee aesthetics and lighthearted sitcoms.

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

For a more youthful appearance, choose lip products that offer a glossy sheen or creamy texture; these finishes not only draw ...

Amazon is home to tons of non-surgical pick-me-ups that can make eyes look instantly more rested, refreshed and, in some ...

When I do wear eyeliner, I don’t like adding a ton of weight on my lids, and I like a very precise winged tip that won’t ...

It’s a simple tweak that can be done in seconds, making it ideal for on-the-go beauty lovers. Pair it with a matching upper ...

Eyeliner has long been a staple in the makeup arsenal of anyone seeking to accentuate their eyes, but its potential goes ...

Simone Ashley is breaking down exactly how she would do her makeup for a date night. The Bridgerton star, 29, opened up about ...

Olivia Munn donned flawless makeup at the 2025 Vanity Fair Oscar Party.

Vanity Fair Oscars party, Olivia Wilde made heads turn by walking the red carpet in a see-through Chloé dress. She her nearly ...

As the brash, bubblegum-smacking Ani in Anora, Mikey Madison wore Russian Sable furs and bandage dresses from ten trend ...