The “Meghan Markle effect” is alive and well!The Duchess of Sussex’s latest venture has fans rushing to shop — so much so ...

As Pakistan’s leading textile and fashion brand, Gul Ahmed continues to set benchmarks in quality, craftsmanship, and ...

Nushrratt Bharuccha turns heads as she joins designer Bhawna Rao for her flagship store. In this exclusive, get insider tips ...

Farshi Shalwar? Is it the ultimate style trend for women this Eid-ul-Fitr? What the hype is all about? To Read Lifestyle Stories in Urdu- Click Here The ...

The Kearney designer at an Omaha fashion show says her adornment to a jacket wasn't a hate symbol. It was an antique quilt ...

Fashion is constantly changing, especially now that we live in the universe of fast fashion. But some designers and brands ...

From women bargaining for home furnishing items to clothing, shoes, crockery and everything that’s on sale to men and ...

Zubaida Faiza’s Eid collection brings back ‘80s-inspired styles with a contemporary twist, featuring luxurious fabrics and sleek cuts for a fresh, summer-friendly approach to festive wear ...

Pakistan's leading eastern wear fashion brand, SAPPHIRE, has officially opened its first store in the UAE, located at City ...

“Since last winter, every brand, from luxury houses to mainstream labels like Zara, has been offering an unprecedented number of faux fur pieces,” Ecopel CEO and founder Christopher Sarfati, who ...

The purpose of this trip was to show the professor their work, and consider possibilities of how we can showcase Pakistani fashion to the world.” The ‘professor’ being referred to here, should you get ...

Fashion royalty Jimmy Choo recently visited Lahore, accompanied by his niece Lucy Choi, meeting some of Pakistan’s top designers. Choo’s trip, which was widely documented on social media ...