Key AI-driven trends include hyper-personalization, AI-driven content creation, and improved customer interactions through ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

James Foster officially becomes the Senior Vice President of Global Marketing at Hugo Boss as of January 2025.

The themes identified in Tech Themes 2025 highlight the importance of data-driven strategies, innovative formats, and premium ...

In 2024, several leading global brands turned to new marketing leaders to navigate the challenges of digital transformation, data-driven strategies, and heightened consumer expectations. Broadly, ...