SimplyGo has unveiled an adorable new collectible that blends everyday convenience with iconic cuteness – the Hello Kitty Horse Daruma SimplyGo EZ-Link charm. Inspired by the traditional Daruma symbol ...

Overwatch is welcoming Hello Kitty and her Sanrio friends with a major game overhaul, set to arrive on 10 February.

The character brand partnered with the inflatable toy company to create limited-edition daruma doll plushies featuring eight ...

7-Eleven is expanding its toy offerings with a new plush line featuring Sanrio characters dressed as Rody, the ride-on toy ...

Sanrio is the latest in a long line of Overwatch crossovers. Last year saw a number of new crossovers as well as returning ...

Out of all the surprises happening in Overwatch next season, a collaboration with Sanrio may be the most unexpected — but ...

Hello Kitty's first 2026 brand collaboration may come as a huge shock to Sanrio fans, but it is the perfect unhinged way to start the new year.

This collection seamlessly blends luxury and childhood whimsy.

Igloo, The Cooler Brand, launched its special-edition 2026 Valentine's Day Collection today, featuring two standout product lines — in partnership with ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Starbucks recently dropped a drinkware collection in collaboration with pop culture icon Hello Kitty. The ...

As part of 2025’s holiday season launch, Starbucks stores across the country collaborated with Sanrio and their iconic Hello Kitty character to create some of the cutest merchandise customers have ...