Sanrio is the latest in a long line of Overwatch crossovers. Last year saw a number of new crossovers as well as returning ...

Out of all the surprises happening in Overwatch next season, a collaboration with Sanrio may be the most unexpected — but ...

The Hello Kitty Cafe truck is scheduled to appear on Saturday, Jan. 31, at Scottsdale Quarter, 15059 N. Scottsdale Road, Scottsdale. The truck will operate from 10 a.m. to 7 p.m.

Kura Sushi's proprietary Bikkura Pon prize platform, an integral part of the brand's innovative dining experience, is powered by plate count and adds an element of surprise and excitement to every ...

The recognizable pink Hello Kitty Cafe truck returns to San Diego this weekend for one day only as part of its tour to bring ...

Hello Kitty Island Adventure has a new content update out, as a new video game playing polar bear named Marumofubiyori has arrived ...

Visitors can expect a treasure trove of official Sanrio collectibles and a sweet selection of Hello Kitty-themed treats ...

Sanrio and Sunblink confirmed the next mascot who will join Hello Kitty Island Adventure as a permanent character, and it is Moppu from Marumofubiyori. He is in the mobile version of the game on Apple ...

The brand is sharing their new lineup exclusively with PEOPLE Twelve of Hello Kitty's friends are being introduced in the US for the first time by Sanrio The new characters will be available across ...