Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

A new report from the Public Service Alliance finds state privacy laws offer public servants few ways to protect their ...

With this simple Google Form and spreadsheet—free template included—the whole IEP team can keep up to speed on the supports students need.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

The internet has caught on and has started to make fun of LLMs like ChatGPT for using a lot of water. How much water does the chatbot actually use?

Airtable co-founder Howie Liu explains how maintaining full execution visibility solves the context management challenge in multi-agent systems.

The Arizona Republic used air quality records to estimate how much energy could be guzzled by data centers in Maricopa County ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

The jury’s out on screen scraping versus official APIs. And the truth is, any AI agent worth its salt will likely need a mixture of both.

Google is embedding AI into Search, Gmail, Maps, and Gemini to simplify how people browse, create, and work online.

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

It sounds like something out of a sci-fi movie, but it’s actually on the horizon. Here’s a rundown on the science and ...