As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, we ...

One of the most interesting is Roame, a search engine built to help travelers find flights (and increasingly, the broader ...

Program updates and new navigation tools help travelers negotiate the increasingly complicated universe of points.

Panera has been a pioneer in digital innovation, having launched its MyPanera loyalty program nationwide in 2010. Sixteen ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

In today’s competitive eCommerce landscape, customer loyalty plays a crucial role in the success of every brand. One of the most effective ways to foster that loyalty is through loyalty programs.

The Aeroplan program is Air Canada's frequent-flyer plan. The loyalty program was started in 1984 and relaunched in 2020 with a new membership system and services. Since then, it has grown to become ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Use alternative rewards programs to stockpile Marriott Bonvoy points that you can spend at properties like St. Regis Bora Bora. If you ask most people how they travel on points, you’ll almost ...