Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Consumers are increasingly relying on AI models such as ChatGPT, Gemini, and Perplexity for guidance, advice, and ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

In recent years, the landscape of toy retailing has undergone a significant transformation, raising the question: are big-box toy stores like Toys 'R' Us becoming obsolete? The recent lawsuit against ...

The study further offers broader insights into how blockchain should be deployed as part of sustainable and transparent food systems. While blockchain has the potential to improve traceability, reduce ...

The loyalty market in Singapore offers significant growth potential, driven by increased digitization and diverse program types such as points, cashback, and gamified formats. Opportunities exist in ...

Key opportunities in Denmark's loyalty market include leveraging diverse program models (points, cashback, subscriptions) ...

The growing loyalty market in Argentina presents significant opportunities in diverse program models—points, cashback, ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...

New analysis explains why Prosper’s macro forecasts often signal economic shifts weeks or months before prediction ...