The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

Instead, the No. 6-seeded Jayhawks wilted in an 88-77 loss at T-Mobile Center. A prime example came when Kansas trailed by ...

Big 12 conference commissioner Brett Yormark thinks Houston basketball can roll through March Madness. Houston won the ...

The negotiators hired by the conferences — the Pac-12 has retained Octagon; the Mountain West is using Endeavor — will use ...

While Big 12 fans found themselves in the mix of some exciting basketball games while watching the NCAA Tournament on Thursday, some interesting news broke on the football field as well.

The Arizona Wildcats basketball program lost to the Houston Cougars in the 2025 Big 12 tournament championship.

Milos Uzan poured in 25 points, Emanuel Sharpe added 17 and second-ranked Houston turned up its trademark defense in the final minute to hold on for a 72-64 victory over Arizona in the Big 12 ...

Milos Uzan poured in 25 points, and second-ranked Houston held on down the stretch for a 72-64 victory over Arizona in the ...

Metrics dominate the March Madness conversation before the NCAA Tournament. That's not the case with the College Football ...

The No. 3 seeded Arizona Wildcats play the No. 1 seeded Houston Cougars in the Big 12 tournament men's college ... conference's automatic bid into the NCAA tournament. IT'S BRACKET MADNESS ...

Caleb Love scored 27 points and Arizona took advantage of injuries that left Texas Tech short-handed for an 86-80 victory over the No. 9 Red Raiders in the Big 12 Tournament semifinals Friday night.