In a press release, Rolls-Royce explained that the £300 million investment in its Goodwood facilities to expand EV production came from two important factors: growing demand for

This means an electric coupe outsold a combustion SUV, the Rolls-Royce Cullinan, which is pretty unheard of these days.

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Since being acquired by BMW, Rolls-Royce has witnessed tremendous growth with its workforce growing from 300 employees in early 2003 to over 2,500 in 2025. In 2024, Rolls-Royce sold 5,712 cars, recording its third-best year ever.

Rolls-Royce has announced the sales results for 2024 alongside a £300 million ($373 million) investment for the expansion of the Bespoke and Coachbuilt divisions in their Goodwood facilities. The high-end carmaker also confirmed that their second EV model will launch in 2025.

Rolls-Royce ’s all-electric future is coming into clearer view after the luxury British brand announced its second EV will arrive this year. The news came as Rolls-Royce revealed £300m investment into its manufacturing facility at Goodwood.