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Kristin Juszczyk’s Brand Off Season is for the Fans, the ‘Heartbeat of Sports Culture’
The designer and 49ers WAG and cofounder Emma Grede have partnered with the NFL and Fanatics on a premium apparel brand, ...
Target launches Tom Holland’s nonalcoholic beer Bero
Target Corp. has made itself the first major retail partner for actor Tom Holland’s newly founded nonalcoholic beer company.
Pontiac GTO Name Explained: The Faux Racing Branding That Led To Unexpected Success
DeLorean was likely inspired by the Ferrari 250 GTO. The Italian grand tourer won the GT class at the 24 Hours of Le Mans in 1962 and 1963. On both occasions, the 250 GTO finished second overall to a ...
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No more XPS: Dell is killing all of its laptop branding
This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing ...
"I had no idea how big the part would be" Ruby Sear went from BTS videos to Guy Ritchie's 'The Gentlemen' - and she’s just getting started
From portrait artist to acting and creating her own vintage-inspired label, this Southend-on-Sea actress is the definition of ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...