If the FDA follows through with the proposed guidelines, and they are not fatally twisted by pressure from the medical ...

Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

Background: Nudging has gained momentum in healthcare as a behavioral strategy to support beneficial health choices. However, its ethical legitimacy remains contested, especially regarding autonomy, ...

Richard Thaler may just understand people’s foibles better than any other economist. Governments around the world have deployed the Nobel prizewinner’s brand of behavioural economics to nudge people ...

Contrails have a simple explanation, but not everyone wants to believe it. AP Photo/Carolyn Kaster Calum Lister Matheson, University of Pittsburgh Online influencers with millions of followers have ...

The burnt toast theory is a metaphor for life that helps people interpret minor inconveniences as having positive ripple effects or a “silver lining.” It’s related to the butterfly effect. While not a ...

Strong sales of the Topo Chico seltzer brand helped lift Coca-Cola to better than expected profits - Copyright GETTY IMAGES NORTH AMERICA/AFP/File Bryan Steffy Strong ...

During the latter part of the 20th century, string theory was put forward as a unifying theory of physics foundations. String theory has not, however, fulfilled expectations. That is why we are of the ...

Have you ever wanted to exercise more but just couldn’t make it happen? Maybe you get all motivated, lace up your sneakers, hit the gym and stop after a week. The problem isn’t your motivation. It’s ...

Tom Chapman is a Manchester-based writer with square eyes and a love of a good pun. Raised on a diet of Jurassic Park and Jumanji, this '90s boy had VHS movies flowing in his blood from a young age.

Even though they have already witnessed four years of a Donald Trump presidency, analysts have little certainty about how Trump plans to approach most countries in his second term. That’s exactly how ...

It is increasingly common in online communities to jokingly or insultingly refer to others as automated characters, like those in video games. This is a flawed and overly simplistic representation of ...