Advertising on social media platforms such as Facebook and Instagram is a common marketing strategy for many businesses.

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest ...

UK High Court rules that Sky Betting acted unlawfully after breaching a customer’s data protection rights when it obtained ...

Amazon promotions are a game-changer for sellers to increase sales and draw in new customers. With features like Lightning Deals, coupons, promotion codes, a ...

After adding online ordering and remaking its loyalty program and app, the chain has had double-digit same-store sales growth and strong new unit expansion.

Robert is 34 years old and happily married to his wife, Claudi. He is from Dresden, Germany and works as a Senior CRM Manager at Freeletics. His career began in the direct sales department as a Sales ...

Hello Group has strong EBITDA and net income margins despite recent revenue declines. Read what makes MOMO stock a compelling ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

Our fair value estimate for Capital One is sensitive to expectations for net interest margins, credit card receivable growth, and how well the company manages its noninterest expenses. Additionally, ...

Relevant content alone is no longer a key factor for engaging your target audience. However, interactive content can offer your audience something more meaningful and engaging.