Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The person picked to replace Jerome H. Powell will be thrust into a credibility problem that will be difficult to escape. By Colby Smith Colby Smith covers the Federal Reserve. It was always going to ...

President Donald Trump said Sunday that the proposed $72 billion merger between Netflix and Warner Bros. Discovery "could be a problem" because of the amount of market share the resulting company ...

US President Donald Trump raised potential antitrust concerns around Netflix Inc.’s planned $72 billion acquisition of Warner Bros. Discovery Inc., noting that the market share of the combined entity ...

The Kimberley Process (KP) failed to reach a consensus on broadening the definition of conflict diamonds at last week’s plenary in Dubai, according to industry organizations. “While not unexpected, it ...

Nearly 70 percent of American adults could be classified as obese under an updated definition that factors in more than just body mass index (BMI). This is the finding of Harvard University ...

Following last season's woeful season, it's no surprise New York Rangers fans are squeamish about the team's three-straight goalless efforts on home ice to start the 2025-26 campaign. Captain JT ...

Almost every enterprise leader I've worked with over the past years has asked a version of the same fundamental question: "How do we maintain operational excellence when our business environment ...

The U.S. military is stepping up the urgency in figuring out how it will counter the rapidly growing threat from small drones, which have become a centerpiece of modern warfare. Defense Secretary Pete ...

When is an AI system intelligent enough to be called artificial general intelligence (AGI)? According to one definition reportedly agreed upon by Microsoft and OpenAI, the answer lies in economics: ...

Conveying messages and data to potentially interested clients is one of the recognizing applications of promoting. The reason for this paper is to supply experiences to better understand the shopping ...