By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

International media reports on main takeaways from Union Budget and how Maha Kumbh is a ‘cultural and developmental showcase’ ...

Beauty is in the eye of the beholder. Eye-catching marketing stunts can divert attention from a lack of anything else to say, ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Affiliate marketing has been "a thing" for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn't really ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

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