AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Scarborough Secondary kept alive their hopes of earning promotion to the Premier Division of the Secondary Schools Football League next season when they took full points from Pleasantville Secondary i ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

Michael Carrick must stick with Middlesbrough’s tradition of finding an extra gear in the New Year if he wants to lead the ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

CHICAGO, Dec. 03, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The report evaluates providers ...

In this week’s edition of our social media strategy series, we delve into how Perfora is redefining oral care marketing by using humour, influencer collabs, and creative visuals to connect with a ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...