AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Scarborough Secondary kept alive their hopes of earning promotion to the Premier Division of the Secondary Schools Football League next season when they took full points from Pleasantville Secondary i ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Analytic Partners has acquired marketing analytics software company Analyx to bolster its presence in Europe.The announcement ...

Naked Wines boss Maza is moving away from vouchers as he looks to retain 'the right kind of customers' - and achieve ...

NEW YORK, Jan. 10, 2025 /PRNewswire/ -- Pairzon is excited to unveil our enhanced Media Mix Modeling solution, designed to transform how retail marketers optimize marketing efforts across online and ...

The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming ...

Wilder looks set to be offered fresh terms in the coming weeks, which could put an end to any uncertainty over his future.

Pic: Richard Sellers/PA Wire Wilson Isidor fired Sunderland right back into the race for automatic promotion from the Sky Bet Championship after a hard-fought 2-1 victory over third-placed ...

It’s not just McDonald’s that’s giving its menu a budget-friendly makeover. Other chains have also recently rolled out ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Michael Carrick must stick with Middlesbrough’s tradition of finding an extra gear in the New Year if he wants to lead the ...