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A detailed guide explaining what an SEO Specialist does, career scope in India, required skills, and how students can start in SEO.

How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.

An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.

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Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have ...