Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Adobe reached a deal to acquire search engine marketing platform Semrush for $1.9 billion. The design software firm said it will pay $12 a share for Semrush, in a deal expected to close during the ...

Catch up on select AI news and developments from the past week or so: IBM warns that data silos are slowing enterprise AI adoption. IBM says AI's biggest bottleneck is not model quality but fragmented ...

A few days ago, Google finally explained why its best AI image generation model is called Nano Banana, confirming speculation that the moniker was just a placeholder that stuck after the model went ...

AI black box models lack transparency, making investment decisions unclear. White box models are slower but clarify their decision-making processes. Investors should verify AI outputs to align with ...

The platform has a new design-focused AI model and end-to-end marketing features. The platform has a new design-focused AI model and end-to-end marketing features. is a news writer focused on ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

Tesla is recalling approximately 13,000 recent Model 3 and Model Y vehicles built earlier this year due to a battery pack defect that can result in power loss. In August, Tesla started getting reports ...

The new Gemini 2.5 Computer Use model can click, scroll, and type in a browser window to access data that’s not available via an API. The new Gemini 2.5 Computer Use model can click, scroll, and type ...