How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

Unless you worked for Ford’s plastics, paint and vinyls division in the 1980s, you probably don’t know the name Jim Moylan. But you might well know the idea that made this unknown engineer who ...

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As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

A BrightEdge study found that 68% of brands across industries are changing their search strategies to catch the GEO wave. That’s a big number, but hardly surprising – you’d have to have lived under a ...

Today, decision-makers expect a personalized and frictionless experience. And if your brand doesn’t deliver, they’ll move forward instantly. Recent studies show that about 70% of B2B buyers' research ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum. Most B2B technology marketing and sales strategies are optimized for a ...

(RTTNews) - Accenture (ACN), Thursday announced has acquired UK-based MomentumABM, a growth consultancy specializing in account-based marketing, to strengthen the capabilities of Accenture Song, its ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.