Powder shadows are easy to apply, but “as we age ... Watch any TikTok video on the best makeup for older women, and inevitably you’ll see a demo about the perfect placement of blusher ...

Besides self-confidence, you need to follow some simple steps to look radiant with make up. Mature skin is generally drier, and layering too many products, whether it’s foundation or primer ...

Picking the right foundation gets harder as we age. To find the best options, we asked makeup artists about the best ...

Laura Geller’s best-selling makeup kits include top picks for women over 40 to simplify your mature beauty routine. Shop them on sale for up to 63% off now.