Exclusive-Netflix expands toy business with ‘Stranger Things’ licensing deal
Netflix is expanding its presence in the toy business, striking its first master licensing deal with the company behind the ...
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Plush wars: Squishmallows toy maker and Build-A-Bear sue each other
NEW YORK (AP) — It turns out there are lots of sharp elbows in the plush toy business. Build-A-Bear and the makers of Squishmallows are facing off in federal court. Kelly Toys and its Berkshire ...
Netflix and Jazwares Team Up for Live-Action and Animated Stranger Things Toyline
Stranger Things fans are eagerly awaiting the upcoming fifth season, but that’s not the only thing fans of the franchise have ...
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Gen Z don’t care if you think it’s ‘dumb’ they carry stuffed animals around: ‘Brings me a little bit of happiness’
Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the ...
Nearly half of toys sold under £15 as parents cut back
Toys sold for less than £15 accounted for nearly half of the UK market last year, as pressure from the rising cost of living ...
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Netflix expands toy business with ‘Stranger Things’ licensing deal
Netflix (NFLX.O), opens new tab is expanding its presence in the toy business, striking its first master licensing deal with ...