The coffee giant's iconic logo, which features a twin-tailed mermaid or "siren," has roots in an unusual and somewhat eerie history.

Starbucks' iconic green logo is instantly recognisable, but very few of us will have actually ever sat and thought about the real meaning behind it. On the surface, it appears to be a woman with long, ...

Starbucks' iconic green logo is instantly recognisable, but very few of us will have actually ever sat and thought about the real meaning behind it. On the surface, it appears to be a woman with ...

Every successful business needs two things: a brand and a budget. However developing and protecting your brand without ...

The track has since taken on a deeper and darker meaning for the band as what was ... 9am at some petrol station Starbucks. Wild.” Speaking about ‘Bang Bang Bang’ in a press release ...

Speedee, a chef with a hamburger for a head, appeared on the original McDonald's signs alongside the brand's logo of two interlocking ... located in Times Square, meaning you can still get your ...

The Starbucks logo is also highly adaptable ... Logo designers often mix different patterns and shapes to create a symbolic and concise meaning that resonates well with the audience. This makes a logo ...

A prime example of this is the Starbucks logo redesign. The original design was a complex ... different marketing channels and touchpoints reinforces customer identity – meaning logos must remain true ...

Starbucks, the Seattle-based coffee chain, has been in business since 1971. It recently reversed its open-door policy — and ...

Those tiny dots are there for a reason! Here's where you'll find them and why they're more important than you might think.

If you want to hang out or use the restroom at Starbucks, you’re going to have to buy something.