It has spread to northern Italy, where it's known as Pinot Grigio, as well as to New World regions including Oregon. It's also still grown in Germany, where it's known as Grauburgunder.

‘Until recently about 30 per cent of all the white wine we sold was sauvignon blanc and another 30 per cent was pinot grigio ... of Majestic’s The Guv’nor Blanco, it is a very modern ...