Soon after Will Short, Simley’s activities director, wrestling coach and a former All-America wrestler at the University of Minnesota, unlocks an inconspicuous door in the high school’s media center, ...

Tyler Boyd, 18, competes with West Orange High’s “unified” flag football team through a program with Special Olympics Florida ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.