Think about it. When you ask your playing partner what ball they’re playing, they never say ‘Titleist Pro V1’, do they? It’s just ‘Pro V1’. That’s umbrella branding at its finest.

Dec 31 (Reuters) - BMW (BMWG.DE), opens new tab and Yamaha Motor (7272.T), opens new tab have invested in U.S.-based rare earths processing startup Phoenix Tailings, the latest move by ...