Billboard was in the building as Beyoncé brought her first Cowboy Carter performances to Houston's NRG Stadium.

Beyoncé performed live in her hometown as the Houston Texans went head-to-head with the Baltimore Ravens on Christmas Day. The Grammy-winner wore a bedazzled Western look, complimented by a massive white fur coat and matching cowboy hat.

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.