Brown-Forman said on Tuesday it will lay off about 12% of its global workforce of 5,400 employees, as the Jack Daniel's maker looks to reduce costs amid weak alcohol demand.

Spirits giant Brown-Forman Corp. said Tuesday it's reducing its global workforce by about 12% and closing its hometown barrel-making plant in Louisville. The cost-cutting moves come as American whiskey producers face stiff challenges from changing consumer trends and renewed tariff threats.

Brown-Forman, the Louisville-based maker of spirits including Jack Daniels, Old Forester and Woodford Reserve, plans to cut 12% of its workforce.

Brown-Forman, the Kentucky spirits company that makes Jack Daniel’s Tennessee Whiskey and Woodford Reserve Bourbon, announced it will lay off 12% of its workforce and close its Louisville cooperage.

Jack Daniel’s owner Brown-Forman is reducing its workforce by 12% as it battles a slow spirits market and foreboding trends.

Brown-Forman Corporation announced Tuesday morning that it is closing its cooperage in Louisville and laying off 12 percent of its workers across the globe.

Brown-Forman named new executives and said it will cut about 12% of its global workforce, or roughly 648 jobs, as it undergoes a restructuring aimed to position the company for growth amid a choppy global spirits market.

Brown-Forman is cutting about 12% of its global workforce, the maker of Jack Daniel’s whiskey said on Tuesday. “This organizational evolution will simplify and streamline Brown-Forman’s structure, allowing it to become a more agile and efficient organization and reinvest in the capabilities,

Alcoholic beverages company Brown-Forman (NYSE:BF.A) (NYSE:BF.B) announced on Tuesday ~12% reduction in its global workforce as part of the new strategic initiatives. BF.B shares were trading +2.03% pre-market at $35.