The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, including one timed ...

The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes ...

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market ...

The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.