In the surface economy, a smartphone’s lock screen is transformed into a personalised and dynamic hub of information and entertainment – and this has the potential to become the next marketing ...

Two major trends are emerging which are likely to shape gaming media’s growth through 2025: maturation and consolidation. With a new precedent set, it’s very likely that other brands will more ...

Want to stand out from the usual holiday tear-jerkers? Go for humour in your Christmas ads says Brian Coane, Client Partner at Leith. Christmas has become the advertising industry’s seasonal spectacle ...

While sponsorships pose challenges linked to asset valuation and measurement for brands, new research finds that this marketing strategy still has a strong ability to engage a substantial number of ...

Edelman’s Abhishek Chaturvedi says sustainable marketing is not just about compliance or good PR but an opportunity for Indian brands to build long-term loyalty and be leaders in responsible ...

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APAC is undergoing the largest transfer of intergenerational wealth, estimated at $5.8 trillion by 2030, according to a McKinsey study – and these investors bring with them heightened expectations for ...

Chief executives and chief financial officers are skeptical about whether marketers can find and tap into new opportunities to meet consumer needs, WARC’s Stephen Whiteside reports. Only 14% of ...

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...