The 2024 Social Media Demographics Guide - Khoros
Our updated 2024 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic.
U.S. social network users 2023, by age group | Statista
May 13, 2024 · As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics...
Social Media Users 2024 (Global Data & Statistics)
Mar 26, 2024 · The distribution of social media users in the USA by age group reveals a clear trend: younger people are more likely to use social media compared to older generations. Specifically, 84% of those aged 18 to 29 years use social media, a figure that slightly decreases to 81% for the 30 to 49 age group.
Social media demographics to inform your 2024 strategy
Feb 14, 2024 · What age range is the most active demographic on social media? Millennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024. In terms of daily time spent on social media, Gen Z tops the list with 35% using it more than two hours a day. Source: McKinsey. What social media does Gen Z use the most?
How Americans Use Social Media | Pew Research Center
Jan 31, 2024 · Age gaps are especially large for Instagram, Snapchat and TikTok – platforms that are used by majorities of adults under 30. For example: 78% of 18- to 29-year-olds say they use Instagram, far higher than the share among those 65 and older (15%). 65% of U.S. adults under 30 report using Snapchat, compared with just 4% of the oldest age cohort.
Social Media Fact Sheet - Pew Research Center
Nov 13, 2024 · Many Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape. To better understand Americans’ social media use, Pew Research Center surveyed 5,626 U.S. adults from Feb. 1 to June 10, 2024.
Worldwide Daily Social Media Usage (New 2024 Data)
May 17, 2024 · 62.6 percent of the world’s population are social media users, which is 5.07 billion people. Who uses social media the most age? People aged between 28 to 43 years old use social media the most in the United States, accounting for 68.8 million of total social media users. What is the future of social media in 2025?
What’s New in Social Media Demographics? 83 Stats for 2024
Jul 25, 2024 · The average age of social media users is creeping up Almost all major platforms (except Snapchat) have seen significant rises in the average user age over time, especially since 2022. Social has extensive reach in all age categories in 2024.
Social Media Usage Statistics by Age in 2024 - Spocket
In 2024, Millennials continue to dominate social media usage in the U.S., followed closely by Generation Z. Millennials (ages 28 to 43) account for 68.8 million of the social media users, while Gen Z (ages 12 to 27) make up 60.7 million users.
70+ Social Media Demographics for Marketers in 2024 - HubSpot …
Mar 26, 2024 · Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2024. Jump Ahead: Roughly 82% of Americans between 18 and 49 years old use at least one social media site. (Pew Research Center)