MONOPOLY GO! launches ad featuring Will Ferrell, Jason Momoa, …
Nov 25, 2024 · Scopely, the leading U.S. mobile game maker, has unveiled its first global brand campaign for MONOPOLY GO!, titled “Friendship Pays.” The initiative celebrates the game’s social and exhilarating experience with a star-studded lineup featuring comedy legend Will Ferrell as the voice of Mr. Monopoly, alongside Jason Momoa, Keke Palmer, and Chris Pratt.
Mediaocean announces acquisition of Innovid and merger with ...
Nov 25, 2024 · Mediaocean has announced today that they have entered into a definitive agreement under which Mediaocean will acquire Innovid. As part of the transaction, Innovid will merge with Flashtalking to form a leading global, independent, omnichannel ad tech platform.
Vodafone marks 40 years of festive connections in new ad
Dec 2, 2024 · Vodafone has launched its latest Christmas advertising campaign, celebrating four decades of connecting loved ones during the festive season. Highlighting its legacy as the UK’s first mobile phone company, the campaign reflects Vodafone’s pivotal role in enabling meaningful connections since 1984.
Yankee Candle unveils ‘Make it More Magical’ Xmas ad
Oct 31, 2024 · Yankee Candle has launched its “Make it More Magical” campaign for Christmas 2024. The 360-degree campaign will extend across TV, print, out-of-home (OOH), experiential, PR, social media and digital platforms.
Interview: Samsung Marketing and Omnichannel Director Annika …
Jan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy …
AWS appoints new CMO - Mobile Marketing Magazine
Nov 25, 2024 · In a statement on LinkedIn, White said: “Today, I started my next chapter with my first Day One of many to come,” she wrote on LinkedIn. “I’m thrilled to share that I have joined Amazon Web Services (AWS) as the Vice President & Chief Marketing Officer.
TikTok dominates in the UK, new research reveals
Feb 21, 2024 · The report also shows that the social media giant tops the charts when it comes to mobile apps ranked by consumer spending, followed by Tinder and Disney+ in second and third place, respectively.. Multiple platforms, including Facebook, Instagram, TikTok, LinkedIn and Snapchat grew their advertising reach year-on-year, the data revealed, with Pinterest adding …
Miniclip acquires Easybrain from Embracer in $1.2bn deal
Nov 18, 2024 · Embracer has entered into a $1.2 billion agreement to sell mobile developer Easybrain to digital entertainment company Miniclip. Under the terms of the deal, Miniclip will acquire 100% of Easybrain from Embracer, with the transaction being fully paid in cash.
Chicago Town invests £4.5m to challenge frozen pizza stereotypes
Oct 1, 2024 · Chicago Town has committed £4.5 million to a new campaign designed to challenge the notion that frozen pizza is only for quick fixes and meal-time emergencies. Launching on 3 October,
WATCH: Ikea launches first-ever global ad, ‘Do Try This at Home’
Feb 14, 2024 · The unified global campaign will initially be rolled out in Italy, Finland and Belgium, before appearing in all 31 countries and key markets including the UK, the US and Australia. Ikea’s parent company Ingka Group’s, Growth and Marketing Manager, Licca Li said: “This campaign represents another step, supporting our customers with inspiration on how a home …