ExchangeWire: Data-Driven Advertising and Marketing Technology
Tracking Ad Trading and the Exchange Marketplace. News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach ITV Partners with YouTube ITV has partnered with YouTube’s partner programme, bringing its library to viewers through the video platform.
Awards - ExchangeWire.com
Tracking Ad Trading and the Exchange Marketplace. Awards. The Wires Global recognises the very best use of digital media, marketing and commerce, with a focus on ad tech and martech, across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry.
What to Expect at ATS Singapore 2024 - ExchangeWire.com
May 23, 2024 · In just two months, ExchangeWire’s ATS Singapore will make its 13th splash around the Asia-Pacific. ATS Singapore 2024 will bring together the best ATS Singapore 2024 will bring together the best of APAC’s ad tech scene. We’ll be examining recent industry developments, shedding light on the upcoming challenges and innovations for those involved in the media, marketing and commerce sectors.
ExchangeWire Industry Review 2024: An Era-Defining Year
Jan 19, 2024 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.
About us - ExchangeWire.com
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
About - ExchangeWire.com
About. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
The ExchangeWire Media Pulse: H1 2024 - ExchangeWire.com
Aug 7, 2024 · The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation).
Reports - ExchangeWire.com
The State of Data and Tech Maturity for Brands in APAC. Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
ExchangeWire: Data-Driven Advertising and Marketing Technology
We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research.
ExchangeWire Industry Review 2023: State your Case
Jan 31, 2023 · If 2022 was a year of recovery and transition, then what are the trends that will seize both industry attention and investment in 2023? Regulations and standards, privacy and an increased focus on environmental impact are all making headlines.