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Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore …
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Oct 28, 2024 · “Deals of Desire” seems to parody such hits as “Bridgerton,” “Friday Night Lights,” “Yellowstone” and “The Vampire Diaries.” It features actors Walton Goggins (“Justified”), Taye Diggs (“All-American”), Lisa Rinna (“The Real Housewives of Beverly Hills”), Ian Somerhalder (“The Vampire Diaries”), Anthony Ramos (“Hamilton”) and Chad Michael Murray (“One ...
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is Love,” per details shared with Marketing Dive.
Burger wars: How Burger King's rivalry with McDonald's …
May 17, 2022 · For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while maintaining a sizable lead over its competitors in number of locations, annual revenue and advertising spend.
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV ...
Nov 19, 2024 · Dive Brief: Jaguar unveiled a new brand identity rooted in what the automaker calls “exuberant modernism,” according to a press release. The overhaul includes four key visual elements: a new logo typeface, or device mark, which blends lower- and uppercase characters; a strike-through graphic motif; a vibrant color scheme rooted in primary colors; and a revamp of …
Adam Driver turns 5-star Amazon reviews into theatrical …
Nov 20, 2024 · In three of the campaign’s initial spots, Driver narrates reviews of a plush seal, a Dutch oven and — in a minute-plus ad — a banana slicer that has found viral success over the years. In the ads, a suited Driver sits on a leather chair in front of a Christmas tree, Amazon boxes and a pianist playing a version of “O Tannenbaum” reminiscent of the Vince Guaraldi Trio's …
Nespresso’s marketing and sustainability maven on her dual role
Oct 11, 2024 · Nespresso’s marketing and sustainability maven on her dual role Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.
Why Home Depot is turning to DIY as its retail media network …
Oct 8, 2024 · Ad-serving company Kevel announced today (Oct. 8) that Orange Apron Media will use its API-based Retail Media Cloud solution to help power its media offering. Additionally, Home Depot has enlisted retail media platform Pentaleap, which offers an ad server, a publisher manager and an API that helps bring tech and ad units together.
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning …