Typography - USC Brand and Identity Guidelines
USC’s official serif typeface is Adobe Caslon Pro. The official sans serif typeface is National expressing the academic, and collegiate qualities of USC.
Official Typefaces - USC Viterbi | School of Engineering
Jun 10, 2024 · USC’s official serif typeface is Adobe Caslon Pro. USC’s official sans serif typeface is National. Each of these fonts offers a wide range of weights, allowing for small and digital use without degradation and express the classic, academic and collegiate qualities of the USC brand.
Welcome - USC Brand and Identity Guidelines
USC’s official typefaces are Adobe Caslon Pro and National 2. Purchase licenses for use, here. Useful tips, guidelines, and resources on this site to keep our USC brand consistent and strong across all platforms and mediums.
Marks and Logotypes - USC Brand and Identity Guidelines
The formal USC logotype is a lockup formed through the combination of the university shield, monogram and primary wordmark in a flush-left configuration and is the most formal expression of the USC identity.
Graphic Identity - USC Annenberg School for Communication …
Aug 11, 2023 · USC’s graphic identity is a system of coordinated design elements – graphics, colors, and typography – that serve as the university’s visual signature. The system defines official USC colors, fonts, logotypes and other graphical elements, and provides guidelines and requirements for their use.
USC Athletics Brand And Identity System Evolves
Apr 15, 2016 · --A new custom alphabet and numeral type font--based on Greek Doric architecture--is used for USC's word marks ("USC," "Trojans," "Fight On"), its sport-specific logo lock-ups and other typography. --A new ornamental Greek key pattern is available for use as trim on uniforms, gear and promotional material.
USC Logo, symbol, meaning, history, PNG, brand - Logos-world
Jun 12, 2024 · What is the font of the USC logo? The USC logo uses two official fonts: National sans-serif and Adobe Caslon Pro serif. National is a clean and thin sans-serif font.
USC Logo, history, meaning, symbol, PNG - Logos-world
Dec 3, 2024 · Font and Colors. The California Poppy has been gracing the seal since 1908. The official USC flower represents joy, hope, and memory. The setting sun symbolizes life, and the three torches symbolize philosophy, science, and art. The shield on the emblem is the traditional distinctive mark of the university.
Graphic Identity - Student Life
Sep 6, 2023 · The university’s graphic identity system introduces a logo that incorporates the shield, two official typefaces and approved color combinations. The new Student Affairs logo is an important part of this system and must be used on all Student Affairs publications and Websites as well as on products and merchandise.
USC Trojans Color Codes Hex, RGB, and CMYK - Team Color Codes
USC Trojans Logo Fonts The USC Trojans logo font is a custom USC Trojans typeface. The custom USC Trojans font is used for jersey lettering, player names, numbers, team logo, branding, and merchandise.
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