Diffusion of innovations - Alchetron, the free social encyclopedia
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Diffusion of innovations - Alchetron, the free social encyclopedia
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations the book was first published in 1962, and is now in its fifth edit
Feb 12, 2015
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