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YouTubeElements Brand Management
Niche vs Positioning: The Mistake Everyone Makes
Choosing a niche doesn't make your business different. It just tells people who you serve. That's it. I see this mistake all the time: "We work with SaaS companies." That's not positioning. It's a target market. Positioning answers a much harder question: Why should SaaS companies choose you instead of everyone else? That's where ...
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